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Distribution Is the New Bottleneck

By Nathan "n8" Watkins

Making it is easy now. Getting it seen is the hard part.

#distribution#attention

The cost of building software fell off a cliff. The cost of attention did not. That asymmetry is the whole game now.

If you can build anything, the edge is distribution: the audience, the channel, the reason anyone shows up.

In an age of infinite supply, the moat is demand.

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